Branding: Company Identity

Who are we, really?

The process of defining and designing company identity is so much more than a pretty picture. It's a process and if done well gives a depth of content behind the aesthetics. It gets into the core of what a company is, why they exist, and what makes them unique. 

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What Goes Into A Website

The Three: Design, Content, and Development

There is no getting around the need for an online presence. In fact, some businesses are foregoing the brick and mortar because the Internet provides fewer overheads and more reach, depending on the market and niche. An online presence covers several platforms with a host of social media options, but the one that

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Brand Consistency

A Guide for Entrepreneurs and Rebranded Companies

Brand is only as good as its brand consistency. Solid branding provides the road map and guide rails for visually communicating your identity, values, and ethos as a company or organization. Consistency must be established during and after the design phase, in the initial roll out, as well as its usage thereafter.

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The Drive For Excellence & Impact

Rightly identifying motivators requires wrestling the ninja.

I read a blog recently that said many creatives wrestle with the lie of feeling like a fake. It got me thinking: isn't it rather a drive for excellence and making impact, and knowing when you've got more in you to give? The drive for excellence isn’t competition with others, it’s actually competition with ourself.

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The Learning Curve: Kind Yet Honest

I’ll be the first to tell you that I am still learning.

There’s this misnomer that if someone is a leader they know what they are doing. Same thing with parenting, or any other leadership function. Truth is, we are all learning as we go, on a perpetual learning curve. Forever students. Embracing this has the ability to make us great.

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